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Placebo News

"Doctors Regularly Prescribe Placebos;
Study Suggests Many Physicians Prescribe Drugs for Patient Peace of Mind Alone" (http://abcnews.go.com/ Health/ ColdandFluNews/ story?id=6099708&page=1). "When you visit the doctor's office with a cold or other illness, you may leave with a prescription that does more for your peace of mind than it does for your actual ailment.

"According to a new study published in the British Medical Journal, U.S. doctors regularly give placebo treatments such as vitamins, sedatives or even antibiotics to patients, even though in many cases these doctors don't expect such treatments to help the patient's underlying disease."

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"'Expensive' Placebos Work Better Than 'Cheap' Ones; Odd Experiment Suggests a High Price Tag May Be a Formula for Pain Relief" http://abcnews.go.com/ Health/ MindMoodNews/ story?id=4386984&page=1 ...
"Placebos Make Good Medicine: In a way, placebo is a big part of medicine," said Ariely, who wrote an entire book on the subject called Predictably Irrational." The placebo effect goes beyond simple perception. In fact, people taking placebos for pain relief will secrete higher levels of the body's natural painkillers called endogenous opioids, said Ariely."

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Comment: This is probably a big reason why herbal preparations with no clinical value continue to rake in billions of dollars per year.

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